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RECOMMENDED BY
225 PROFESSIONALS Smouche Colour-Changing Foundation 🇰🇷 No.1 in Korea · over a million sold
🇰🇷 Korea’s No.1 foundation
👩🏻‍🦳👩🏼‍🦰👩🏽Lisa and over 1 million customers
★★★★★ 4.8/5 (351,837 reviews)

Colour-Changing Foundation

£34.90BESTSELLER
✦ Adapts to your skin tone✦ Covers imperfections◷ Natural finish for up to 16 hours☀ With SPF 15

Inspired by Korean beauty innovation and designed for skin over 50.

It softens the look of fine lines, covers age spots and brings a tired complexion back to life. Then it shifts to match your skin tone perfectly.

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Stock set aside for this offer is limited.

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30-day money-back guarantee

Try it with complete peace of mind. If the shade isn’t right for your skin tone, just email us within 30 days of receiving your order and we’ll give you your money back.

What makes it different

Our adaptive-pigment formula means you never have to choose a shade. As you blend, its encapsulated micro-pigments respond to the warmth and natural undertones of your skin, and within seconds they adjust to your skin tone. Made for fair to medium skin tones, the formula tones down redness, covers imperfections and melts into the skin for a true second-skin finish.

Which skin types is it for?

The formula suits fair to medium skin tones and all skin types, including mature and sensitive skin.

How do I apply it?

Apply a small amount, then blend from the centre outwards with your fingers, a make-up sponge or the Smouche brush.

Our guarantee

Choosing a shade online can feel like a gamble. So try the foundation on your own skin, in your usual light and with your everyday routine. If you’re not happy with the result, email our team within 30 days of receiving your order and we’ll explain how to claim your refund under our money-back guarantee.

Ingredients

Aqua, glycerin, mica, vitamin E, mineral pigments and UV filters. A vegan formula, not tested on animals.

Delivery and returns

Free tracked UK delivery. Changed your mind? You can cancel within 14 days of receiving your order, and our 30-day shade-match guarantee is in addition to your statutory rights.

Already loved by over 300,000 women

Margaret, 61

Margaret, 61 ★★★★★

✓ VERIFIED PURCHASE

“I honestly thought foundation just wasn’t for me any more. At 61, everything I tried crept into my laughter lines within an hour and turned orange by lunchtime. I’d resigned myself to a tinted moisturiser. Then my daughter gave me this foundation for my birthday. When I looked in the mirror, I welled up. My skin still looked like my skin, just smoother, more even and brighter. No lines picked out, no orange tinge, no mask effect. At 61, I finally love wearing foundation again.”

Jennifer, 58

Jennifer, 58 ★★★★★

✓ VERIFIED PURCHASE

“In 25 years I’ve spent a fortune on foundation. Luxury brands, high-street buys, custom-blended formulas: I’ve tried the lot. Nothing worked on my mature skin. Every one of them sank into my pores, clung to dry patches or oxidised. This is the first foundation that makes me look younger, not older. My husband even asked if I’d had something done to my face. That’s when I knew this one was different.”

Deborah, 63

Deborah, 63 ★★★★★

✓ VERIFIED PURCHASE

“I’ve been a professional make-up artist for more than thirty years and I’ve worked with practically every foundation on the market. At 63, I’d never found one that looked this good on mature skin, my own included. The way it glides over uneven texture instead of settling into it is remarkable. I now recommend it to all my clients over 50. It’s the only foundation I trust on mature skin.”

Mia, 56

Mia, 56 ★★★★★

✓ VERIFIED PURCHASE

“Last year alone I spent over £300 on foundations I ended up sending back. Wrong shade, oxidising, product sinking into fine lines: you name it. I hardly dared try another one. The shade guarantee persuaded me to give it one last go. I’ve been wearing it for three months now and I’m not going back. It’s the only foundation I’ll buy again. At 56, my skin finally looks flawless.”

Patricia, 58

Patricia, 58 ★★★★★

✓ VERIFIED PURCHASE

“As a former chemist, I’m very sceptical of beauty claims. A formula that adapts to your skin colour? I found it hard to believe. Yet I watched it change on my face. In under a minute the shade matched my skin tone exactly, including the pink undertones I can never find in the shops. Eight hours later it hadn’t budged and the colour hadn’t shifted. I even ended up reading the patent. This is real science, not just a marketing line.”

Susan, 62

Susan, 62 ★★★★★

✓ VERIFIED PURCHASE

“My 28-year-old daughter is a beauty influencer and she told me, ‘Mum, you have to try this.’ I was sceptical. What works on her young skin doesn’t necessarily suit my 62-year-old face. She kept on at me, and she was right. I’m so glad I listened to my daughter. This foundation is magic. It doesn’t settle into fine lines, the shade doesn’t oxidise and it genuinely makes me look ten years younger. Even my GP asked what I’d changed. It’s the best beauty buy of my life.”

Before and after Smouche foundation

The foundation that adapts to you

Meet the foundation that takes the guesswork out of finding your shade. Its colour-changing formula adapts naturally to fair to medium skin tones, for a luminous, natural finish that looks like your skin, only better. In seconds it covers imperfections, softens the look of fine lines and neutralises redness, all while protecting your skin with SPF 15. One shade, and all the confidence you need. Simply apply, blend and watch the transformation.

✦ Adapts to your skin tone✦ Covers imperfections

How does it work?

Smouche foundation uses smart mineral pigments that adjust as you blend.

When you first apply it, the pigments look soft and neutral. As you smooth the formula over your skin, the micro-pigments disperse, warm up and reveal the natural blend of tones your complexion needs.

The result: a finish that looks like your skin, just more even, smoother and perfectly balanced. No more guessing your shade, and no tidemarks. Coverage that adjusts effortlessly and melts into your skin tone.

◷ Natural finish for up to 16 hours☀ With SPF 15
Before and after results with Smouche foundation

Real results

97%

found the shade matched their skin straight away

98%

found their imperfections were no longer visible

95%

loved how light it feels, with no heaviness or mask effect

Results from an independent panel of customers followed over eight weeks.

Why Smouche?

SMOUCHEOTHERS
Adapts to your skin tone✓×
SPF 15✓×
Lasts up to 16 hours✓×
Lightweight texture✓×
Doesn’t settle into fine lines✓×

Ingredients that care for your skin

Gentle, nourishing formulas, made with your skin in mind.

💧

Glycerin

Skin-friendly glycerin for hydration that lasts all day.

HYDRATING
✦

Vitamin E

Soothing vitamin E that nourishes and helps protect the skin.

NOURISHING
◌

Mica

Natural mineral pigments for a soft, healthy glow.

NATURAL

Frequently asked questions

How do I apply it?

Step 1. Moisturise your skin, then apply your usual primer or cream to create a smooth, even base.
Step 2. Pump a little foundation onto the back of your hand. Using a brush, dot it over your forehead, cheeks, nose and chin. Blend from the centre of your face outwards in small circles for soft, natural, medium coverage with a velvety matte finish.
Step 3. For extra coverage, add a second layer over blemishes, redness or dark spots, then blend it into the first.
Step 4. Brighten under the eyes with your favourite concealer, then dust a fine layer of translucent powder over your T-zone to control shine and keep your complexion fresh all day.

How long does it last?

Its long-wear formula is designed to stay put for up to 16 hours without fading, oxidising or transferring onto clothes or face masks. The light, breathable texture grips the skin while staying comfortable, so your complexion looks as fresh in the evening as it did in the morning.

Is the coverage buildable?

You’re in control. One pump gives natural, medium coverage that evens out your skin tone and softens the look of imperfections. For more coverage, add a second layer where you need it. The result stays natural, never thick or cakey.

Is it suitable for sensitive skin?

Our formula is dermatologically tested, non-comedogenic and free from harsh ingredients. It contains no parabens, sulphates or synthetic fragrance. In our study, 88% of users noticed smoother skin after two weeks. If you have known sensitivities, do a patch test first.

How does the guarantee work?

Choosing a shade online can feel risky. That’s why you can try the foundation on your own skin, in your usual light and with your everyday routine. If you’re not happy with the result, email our team within 30 days of receiving your order and we’ll refund you under our money-back guarantee.

Where do you deliver?

We deliver to the UK and abroad, and delivery is always free.

Returns

Just email our team within 30 days of receiving your order and we’ll help you arrange your return.

Customs charges

You shouldn’t have any customs charges or extra fees to pay on delivery: the price you see at checkout should be all you pay.

Smouche Colour-Changing Foundation

Why choose Smouche?

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